National Careers Week 2025 Personal Branding Australian Style

Where is personal branding heading for high achievers looking for work?

We are living in the world of artificial intelligence and do you know where people are ‘looking’ for someone like you for a new position or even a promotion where you are now?

The hard truth is that you need to be referred and verified. The referrer could be a person or some form of technology, but when you are ‘found’ you need to be ‘verified.’

Having your own name website allows you to provide a showcase of what you know, your values, your skills, your digital competency and so much more.